KRAVs vision is: "All production and consumption is sustainable and comes from a healthy earth". The label promise is "You get more".
KRAV is organised as an incorporated association with, at present, 26 members. They represent farmers, processors, trade and also consumer, environmental and animal welfare interests.
Around 4 000 farmers and approximately 2 000 companies in processing and trade are certified according to KRAV´s Standards. At present there are more than 6 200 KRAV-certified products. Five certification bodies carry out inspections according to KRAV standards.
Around the World Organic production is present all around the world. KRAV is an active member of IFOAM – International Federation of Organic Agriculture Movements, an umbrella organisation which gathers organisations for farmers, scientists, educationalists and certifiers from almost every country in the world. KRAV works to influence the EU regulation of organic production.