Initiated by the relatively recent rediscovery of the ancient chia seed, House of Originals was established as Original Chia in Denmark in 2009. The company was the first in Europe to achieve permission under the EU Novel Food regulation, to import and sell south American chia seeds in the EU. Since the establishment of Original Chia, the company has developed into one of the key players on the European chia market. Chia and other products are sold in Denmark, Norway, Spain, Italy, UK, Germany, Austria, Switzerland and Turkey.
In 2016 Original Chia was divided into two individual companies – a retail and a whole sale company. While the whole sale company continues under the name Original Chia Wholesale, the retail division changed its name to House of Originals, communicating that it was no longer JUST about chia seeds.
Having said that, chia and products consisting of chia are still in the heart of our business strategy and philosophy. The nutritional attributes of the chia seed, defines the criteria for our entire product range. This is also why we have added products like hemp and quinoa to our portfolio, since they offer similar nutritional benefits to the human body, as chia does. Our innovation and product discovery manager, nutritionist and author of several books, Soren Lange, is constantly looking for new exiting products or product combinations with outstanding nutritional attributes.
We at the House have committed us self to deliver quality products of high nutritional value to the demanding consumer – providing a basis for getting the best out of life.