Why Organic Jasmine Rice Puff is good for the little one? Organic goodness, our Organic Jasmine Rice Grain is grown without synthetic pesticides, without genetic engineering(NON-GMOs) and without chemical fertilizers. No artifical flavor and color added. Unsalted. Made with whole grain Jasmine Rice. Perfect first snack, each bite is easily melt in little one's mouth. Plus the fun shape is just right for little one's fingers to pick up.