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"We should be the bridge between Vietnamese organic rice farmer and worldwide consumers" is the resolution of Lotus Rice's founder, Mr. Bill Huynh in 2015. Growing up as a farmer, he had always pondered of how to improve farmers’ lives, and finally found that organic produces could be an answer. Organic farming protects not only the benefits of farmers and consumers but also the environment. This gave him a strong passion to “walk the road less taken” by building ECOBA Brand with organic rice grown by Vietnamese farmers in the farmland of Vietnam. ECOBA, standing for Ecological Balance, is our vision and guidelines to build a greater zone for producers, consumers, and the environment.
ECOBA Organic Rice Journey is tough but worthy. First, we carefully chose our farm in Tra Vinh region, an isolated area where soil is not much affected by chemical residuals to grow our rice. There, we applied the special farming model Rice/Shrimp rotation crop. Along the journey, we consistently discussed and trained our farmers to strictly follow organic farming practice: no synthetic chemicals but only use organic fertilizer and natural control to deal with insects, pests and weeds.
And in 2016, with years of experience in manufacturing/exporting rice and the strong passion to make a difference, we first introduced our products of Organic White, Jasmine, Japonica, Brown, Red, Black Rice, accredited by international certification bodies of EU, USDA, and JAS. We are proud to be one of the first Vietnamese producers of organic rice, and provide the best quality to our worldwide customers.