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Julie considers the planet as a good friend. And the pair happen to know each other pretty well: Julie grew up in Africa, and has never lost her sense of adventure. With a strong connection to the environment and local consumers, sourcing from the other side of the world was simply unthinkable for Julie. Organic cosmetics, absolutely. But made in France, please!
They still needed to find the perfect formula for their products (it seems you can’t just write ‘joy and happiness’ on the label!) Natural, local, organic products… they soon came up with an idea: recipes developed using 100% natural fresh fruit. This had never been done before, at a time where organic beauty products were characterised by dull packaging and strong scents. In short, it was time to move on to organic beauty 2.0: bright colours, fun and lots of energy!
“Facial skincare products with fresh AND local fruit, that’s crazy!”
Crazy, yes, but possible. Laboratory researchers confirmed this for us: not only was the project realistic, the idea also made a lot of sense. The only thing left to do? Find the winning formula! But first, they needed to find the stars of this story in the making… the fruit!
The casting session took place in France’s very own Hollywood for the fruit world: Provence! Ripe tomatoes, sweet melons, juicy peaches…the produce certainly wasn’t lacking. In a bid to keep everything as fresh and local as possible, Julie went off on a mission to meet small-scale producers in the Provence-Alpes-Cote d’Azur region of France.