Founded in 1999 in Oakland – California by brother and sister Reem and Ahmed Rahim after observing that competing brands differed little from one another in quality, innovation and variety.
Reem is the artist and Ahmed is the alchemist behind all of NUMI’s blends.
The name NUMI comes from the Arabic word for the dried lime infusion they drank as children in Iraq evoking memories of comfort and love.
Numi introduced organic herbs such as Rooibos and Honeybush to the U.S. market, full-leaf teas in teabags, and all-natural, real ingredients, completely without the addition of “natural” flavourings. Numi has captured the imagination and palate of tea drinkers ever since, becoming one of the fastest growing quality tea companies in the US and now in Europe where the company has set up its own organisation to manage the brand.
NUMI is founded on four pillars - balancing a healthy product with people, planet and profits. In all NUMI activities we strive to serve these principles.
- Product: Premium Organic Teas & Herbs, Real Fruits, Flowers & Spices and No “Natural” Flavourings or Fragrances. We let nature do the talking!
- People: Tea is founded on rituals of sharing, connection and community. We have a steadfast commitment to sourcing directly from growers that meet our fair trade values.
- Planet: We are at the forefront, recognized for reducing our impact on the earth by using eco-friendly packaging, non-GMO materials, minimizing our waste and offsetting our carbon footprint.
- Profits: Running a profitable business means we further our sustainable efforts towards a thriving global community.