The MyEy success story – How an idea resulted in an innovative vegan substitute
The mid-90s Christian Geiser went from board of various cruise ships on which he spoiled with his creations international guests as pastry chef . At that time he had not the egg of Columbus in his pocket, but he was influenced by numerous inspirations.
By gaining experience in top hotels worldwide , he was impressed and he united the finest culinary influences of international cuisine in his modern ``art of cuisine`` . He is considered as one of the pioneers of modern vegan cuisine. Ahead of the times, as early as in 1999 he established Europe's first vegan fully-fledged confectionery, dispatched his chocolates and cakes in many countries and with this won the hearts of connoisseurs of vegan cuisine. His creations were highly appreciated and he even dished up vegan creations for the Austrian Parliament.
With the slogan „ No disclaim, but fully plant-based enjoyment “ thousands of people have been convinced on diverse events, fairs and vegan summer parties. With his contemporary cuisine he set the vegan world record with the largest chocolate roulade, ``Schaumrolle`` and ``Sacher`` cake.
With the simple innovative idea in mind, driven by ingenuity and his experience as pastry chef and baker, but mainly with the desire for doing something good for the world , he was looking for the perfect vegan egg substitute. This was the magic hour of birth for `` My Ey``!
The credo of the dynamic Tyrolean`` for the chicken its egg and for the mankind something more valuable`` is also the basis of the trade name, because the idea behind is leaving their eggs to the chickens and consuming a fully plant-based egg. It is just about MyEy!
Worldwide Nominated by several awards - the MyEy facts:
As until recently for some properties other tools had to be used , MyEy combines the full range of functionality - including foam texture,whipping, baking as well as the vegan fried egg.
Furthermore MyEy is not only free of cholesterol, animal fats or soy but also VEGAN-and Bio-certified (76.5% ). As unique egg substitute the interest in MyEy ist steadily increasing and MyEy already won several awards.
The future belongs to MyEy
In the home kitchen of MyEy one fact is sure ``the futures will be and will eat vegan“! So it is no surprise that the company is in constant growth. The MyEy linecard consists of three modulary combineable products - the VollEy, the EyWeiß und the EyGelb, which offer the consumer full flexibility.
More and more companies which not only want to improve their eco-balance and their image, but also want to increase their product safety by using plant-based raw materials , have recognized that these goals can easily be implemented with the vegetable egg substitute MyEy!
Due to this, the range of MyEy products will soon include bulk containers for the manufacturing sector.
Visit as in hall 6-100 and obtain more information about what the future with MyEy for your business will bring!
Ei-Ersatz MyEy (vegan egg substitute) offers you products from these product groups:
- Kosher (741)
- Halal (399)
- Vegetarian (1396)
- Vegan (1737)
- Gluten-free (1475)
- Lactose-free (1053)
- Raw (527)
- HoReCa (451)
- Manufacturer (2261)
- Importer/exporter (915)
- Grocery products Cooking and baking (1963)
- Raw materials, supplies (498)