Roo Brands is a leader in the production of bio raw bars for the European market. The company produces the Roobar brand – a series of energy bars. All Roobars are raw, vegan, and organic, with no added sugar or artificial sweeteners. Each one of them contains 4 to 5 ingredients only for the optimal combination of energy sources that will keep you going through your everyday challenges. The 11 bars of the brand and the 2 special protein bars are all based on dates, and it is the specific combination of different dried fruits and nuts. The company has recently launched two new products – the Roobiotic energy balls (6 different tastes), as well as the gluten-free vegan cookies – Kookie Cat.
Roo Brands sells in 46 countries on 4 continents and it's the market leader in the organic raw food bar category in Europe, with close to 1 million bars sold monthly.