The idea to originate Simply Chai started with the usual hot morning drink in a coffee roasting house. Fortunately, meanwhile you can be sure about comparably good quality of a coffee in any coffee bar/roasting house in whatever city in Germany you may be. As well, coffee beans from direct trade or fair and/or ecological trade are elements of ”good taste”.
In contrast, good quality of Chai tea is unfortunately often lacking. In fact, you often do not even exactly know what is stirred in your cup. Fair and sustainable - that is what the Chai is not at all.
Thus it was “BIO-"logical" for us that we had to develop a fair alternative here. We then tested the very small product range in Germany and every time we came to the same result: it did not taste as good as it should do!
Chai is more than the sum of its spices. For this reason, we puzzled as long as we needed to find the perfectly balanced blend.In Simply Chai taste and effect melt to a reasonable drinking pleasure.
Therefore, people with a great deal of commitment loving and living Chai in its original form work at Simply Chai. It is our mission to maintain traditions long gone and at the same time [recognize] the signs of the time.
Simply Chai tea is made in a small spice manufacture in Germany of fair and organic raw materials. Attention, care, manual labour, honesty, and love for the beautiful and good are our daily inspiration.