THE MAGIC INGREDIENT.
Hardly any other drink evokes such strong emotions as coffee. It embodies peace of mind, love, coziness - and pleasure. It stimulates, gives solace and is a constant companion. These are just some of the reasons why it is so valuable: according to a report in Manager Magazin in 2015, it is, for instance, worth more than oil. And this is especially true of organic and Fairtrade coffee.
In 2016, sales of Fairtrade coffee rose by 22 % to no less than 20,014 tonnes, with some 75 % of this coffee also certified as organic.* The pleasing thing is that more than 93.1 % of Germans prefer to drink their coffee at home.** And despite all those coffees to go, they still love good-quality ground coffee best of all.
Wertform has the perfect answers to these and other market challenges. From instant coffees and roast coffee through to espressos, pods, spelt and malt coffee, and milky blends, we have one of the widest and most in-depth international ranges of private-label coffee. And it's one of the most delicious, too. Because however big something gets, quality is essential. After all, it's the magic ingredient for success. Yours included.
*forum-fairer-handel.de **Kaffeereport 2017
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