Primera Technology – leading manufacturer of speciality printing systems
Since 1998 Primera Technology, Inc. – also called Primera® – is a leading developer and manufacturer of specialty printing equipment including colour label printers and presses, label applicators and finishing systems (LX-, CX-, FX- and AP-Series), CD/DVD/BD duplicators and printers (Disc Publisher Series) as well as medical slide and cassette printers (Signature-Series). In addition the world’s smallest all-in-one portable printer, the Primera Trio®, is part of the portfolio.
Primera's mission is to offer customers high-quality, easy-to-use products with an excellent price-performance ratio. Using modern production technologies and a high degree of flexibility solutions in existing or new product areas will be developed.
Primera's products are manufactured at the company's headquarter in Plymouth, MN, USA, and at an overseas facility in Montego Bay, Jamaica. They are distributed in over 200 countries. The company is working closely with distributors and resellers all over the world to increase the awareness of the brand Primera and all Primera products.
As global operating company, Primera established in the year 2000 a central office for the EMEA (Europe, Middle East and Africa) region, called Primera Technology Europe. Primera Europe is responsible for marketing, sales, logistics, support and service in that region and is located in Wiesbaden, Germany. In 2007, the manufacturer opened in Hong Kong another office, called Primera Asia Pacific, representing Primera in the Asian-Pacific area.
Customer satisfaction is one of Primera's main priorities. That's why unlike other manufacturers all software updates are free of charge and can be downloaded from the company's website (primera.eu). With Primera’s live chat, which has already received several "Best Customer Service" awards, customers can easily contact the support team and customer service.
Additionally, Primera Europe is offering a free extended 24 months warranty after product registration for the majority of its speciality printing systems and accessories. For product registrations go to www.primerawarranty.com.
Primera’s team of experienced sales staff and logisticians, specialised technicians as well as creative marketing specialists follows the idea of developing new products and improving existing products in close cooperation with its customers.