To rise to the challenge of rebuilding from scratch the sector and upholding the family tradition in rice milling business since the 1960s, Amru Rice Cambodia Co Ltd started rice trading activities in 2011 followed by gradual vertical integration by the establishment of its own semi-processing facilities working its way upstream into contract farming with farmer cooperatives in specific provinces. The company has also strived tirelessly to diversify into niche market segments to capture more value add and enhance corporate margins.
Our growing manufacturing facilities have been bestowed with industry certification such as ISO 22000, HACCP, GMP and we are in the process of adding additional certification such BRC shortly to penetrate the retail markets.
AMRU Group’s business is also conducted with strong ethics by embracing, Organic Rice, Specialty Rice, and SRP Rice concept and works closely with various Associations of Cooperatives throughout the country in carefully crafted contract farming format to also improve livelihood of our farmers along the supply chain. Our nearly 170 strong work force keeps expanding through constant on-the-job training as our activities grow throughout the provinces where we operate.
Our Vision and Mission
Our Corporate Vision reflects our corporate culture and commitment: We are fully dedicated to every single rice grain and customer.
Our Mission Statement is aimed at commercial and social sustainability:
To serve & deliver to our customers worldwide the best professional services & quality products as well as to be a devoted good corporate citizen.
Our Core Value
Challenge – Meet the challenge of global change.
Harmony – Diversified culture change within the spirit of teamwork and innovation.
Quality – Unique and seal of quality with efficient corporation.
Trust – Build the culture of mutual trust and integrity to be efficient corporation.