14 - 17 February 2018 // Nuremberg, Germany

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Exhibitors & Products BIOFACH 2018
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Quality Food from Hungary' Trademark
This trademark is an important device of collective marketing. As a mark of excellence, it signifies the outstanding, high quality of the product and it also draws the attention to the nationality and origin of the product.

The content of the Trademark:

  • Certified excellent quality
  • Marking the Hungarian origin of products in the market
  • Creating a positive country image
  • Protection of domestic manufacturers
  • Informing consumers and protecting their interests
  • The development of the economy and indirect quality development
  • The development of general consumer culture


Guaranteed Traditional and Special Trademark
The Guaranteed Traditional and Special Trademark is used within the European Union, and considering our accession, the Ministry of Agriculture and Regional Development (FVM) issued Decree No.1/1998 (I.12.) specifying the conditions of using this trademark.

The Ministry entrusted the AMC with the operation of the Guaranteed Traditional and Special Trademark.

At present, there are altogether 11 protected traditional foods in the European Union, such as the Italian Mozzarella cheese or the Spanish Serrano ham. According to our experts, several of our 300 products collected in the framework of our ‘HÍR' programme have a good chance to obtain the right to apply for the use of this trademark.

Geographical product trademark
The guidelines concerning the protection of the geographical trademarks of agricultural and food products are set out in Government Decree No. 87/1998. (V.6.).

Product specifications are evaluated by the Hungarian Council for the Protection of Origin co-ordinated by the Ministry of Agriculture. In accordance with their decision, the Hungarian Patent Office carries out the listing of geographical trademarks.

The AMC contributes to the popularisation of the trademark with issuing brochures, promotional publications and also with its appearance in exhibitions.

Traditions-Tastes-Regions {Hagyományok-Ízek-Régiók (HÍR)} programme
The book entitled Traditions-Tastes-Regions (Hagyományok-Ízek-Régiók) published in 2002 was a great success in the market. We wish to continue and even broaden this programme in close co-operation with the competent bodies of the Ministry of Agriculture (FVM), the Hungarian Patent Office, the Hungarian Tourism Inc. and the National Association of Rural and Agricultural Tourism.

The Traditions-Tastes-Regions programme also operates in the European Union, within the framework of which more than 4000 products have been collected so far. The Hungarian ‘HÍR' programme can match the importance of similar French, Italian, Spanish and German collections. The material of the collection can be regarded as a part of the universal Hungarian culture, however, we believe that it will only become complete if the job of collecting products can be extended to the whole Carpathian Basin

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