Beautiful and high yielding is a good summary of our amaranth variety. This amaranth variety grows fast after initial growing phase and flourishes in the heat which makes all other crops wilt. After the growing phase the flowering starts and at this moment you can enjoy beautiful fluffy purple flowers which make you feel like you have landed on an unworldly place. The harvest period was one of the most colourful and joyful events of the year. The variety is suited for cut flowers. The black small seeds are usually not eaten but were used in traditional Native American cuisine. We achieved high yields of seeds and flowers even in suboptimal conditions. Amaranth is not susceptible to pests and is good in compensating for plant density and pest damage ensuring good coverage and yield in many different conditions.