The vegan and organic Escoffier Soup of the Day range combines a love of soup with the trend towards small meals, modern variety, and easy preparation. This is where the joy of soup meets turnover success. The new, contemporary product range is based on naturalness and organic quality, and is tailored to the younger generation of gourmets.
With its recent success in the out-of-home market, soup has become a lifestyle. Most popular of all are traditional soups the way grandma made them, but given a young and modern interpretation. Escoffier now also offers these trend soups for the food retail trade: Escoffier Soup of the Day is the innovative meal for those looking for a delicious, modern take on soup; it is aimed at a new generation of gourmets.
This new generation of gourmets lives by the philosophy of “back to the roots”. The success factors for retailers are: natural, organic, and vegan. The new Escoffier Soup of the Day range therefore only includes the best natural, organically grown ingredients. These are processed to the high standards of the Escoffier brand using premium recipes, and no flavour enhancers or preservatives are added. The result is four vegan, gluten-free, and lactose-free soups that represent the “taste of today” perfectly. The soups are sold in glass jars and can be quickly and easily warmed up on the hob or in the microwave oven. No surprise, then, that the young target group is eagerly consuming the Escoffier Soup of the Day both at home and on the go.
The modern interpretation of traditional recipes for the Escoffier Soup of the Day range guarantees a high level of consumer acceptance and, in combination with the attractive, contemporary product design, strong sales. The popular Organic Carrot Soup is a delicious, spicy pleasure, in which the sweetness of the carrot blends with the hot ginger and zesty pepper to create an irresistible combination. The jar has a content of 355ml and is supplied in a sales unit of four jars. The range also includes the Organic Pea Soup, Organic Potato Soup, and Organic Lentil Soup.