The new organic Broth of the Day range serves up the “taste of today”, and is generating huge excitement amongst the younger generation of gourmets. The innovative Escoffier broths are bringing a hot-and-cold trend from New York City to the German food retail trade.
Coffee to go is yesterday – today, the young, health-conscious generation enjoys tasty, savoury broths for vigour and energy. In good time before the boom hits Germany, Escoffier is, with Broth of the Day, introducing three ready-to-drink broths to the food retail trade. These modern interpretations of classic broths are a true isotonic power drink and can also be drunk cold. A cool recipe for hot sales.
Spoons are out – broths to drink are in. Thanks to Escoffier, no one has to queue up outside an “it” location to enjoy the latest trend. The new Escoffier Broth of the Day range is available in food retail stores and opens up new sales prospects in a strong growth market. The three broths contain only the best organic ingredients and are produced by Escoffier using premium recipes, without added flavour enhancers or preservatives. The isotonic broths in bottles are warmed to drinking temperature in a microwave oven without a lid, and are then drunk directly from the bottle. In summer months, Escoffier Broth of the Day also tastes great cold, and is becoming the trend drink to go.
The new Escoffier Broth of the Day, in its attractive and contemporary product design, is a great snack that promises a powerful boost. The modern interpretation of traditional recipes guarantees a high level of consumer acceptance and, in combination with the innovative drink concept, strong sales. The spicy Chicken Broth is made with organic poultry, and the ginger and turmeric give it an invigorating kick. The bottle has a content of 235ml and is supplied in a sales unit of five bottles. The range also includes Vegetable Broth and Beef Broth varieties.