A pioneer is someone who breaks new ground in a certain field. Michael Lubs is such a person. He is considered a pioneer in organic food. At the beginning of the 1980s, he produced organic-quality fruit bars by hand and toured Germany with his banana-and-almond fruit snacks to pitch them to the few organic stores around at the time. The banana-and-almond fruit bars are today – 35 years later – still part of the product range of Lubs GmbH, which is now sold in over 30 countries. Lubs has been producing confectionary from organic ingredients since 1982. We have always remained true to our founder’s principles and we will also remain true to them in the future: we only produce products from 100%-certified organic ingredients without any additives, flavourings or genetic engineering. We value long-term, fair trade relationships and promote organic farming by purchasing organic products.
As an independent, owner-managed company from Lübeck – currently with 45 members of staff – Lubs continues to be committed to the ideals of the health-food pioneers and stands for the development and production of natural, healthy confectionery.
Lubs produces all products from high-quality ingredients, conducting stringent quality controls and following both traditional and modern recipes.
Lubs pays careful attention to premium quality right from the beginning when purchasing ingredients and checks whether they meet the highest of standards in terms of ripeness, purity and taste. Naturalness and wholesomeness – this is the approach taken to produce the sweet specialities by Lubs. This is particularly the case for the fruit bars and the exquisite fruit confectionery. When producing the fruit bars and fruit confectionery, Lubs dispenses with additionally heating the ingredients in order to retain the valuable nutrients as far as possible. This guarantees the natural taste of the fruit.
The fruit bars and fruit confectionary are distinguished by the authentic aroma of fruit, cereals and nuts. Lubs is a specialist in producing fruit bars and offers 27 flavours to choose from. All fruit bars are vegan and almost all bars are gluten-free.
The extensive range of products is rounded off with specialities like the ‘vital’ bars and bars in raw-food quality.
To mark our 35th anniversary, we launched an apple fruit bar with biodynamically grown apples from a local partnership with Bio-Obst Augustin.
At the BioFach exhibition in February, we will be showcasing our classics in a modern, new look.
Healthy and tempting – the perfect way to describe Lubs fruit confectionery. The delicious fruit snacks are available in 5 different variations.
The finest marzipan indulgence – Lübeck marzipan in organic quality.
The delicious marzipan specialities by Lubs are among the most exquisite as they are made exclusively from the finest Spanish almonds and pure bee honey – without any sugar or additives – with a high almond content. Lubs has been IFS-certified since 2018.
The Lubs philosophy:
100% of ingredients from controlled organic farming
Use of selected natural 1A-quality ingredients
No preservatives, flavourings, stabilisers or synthetic food additives
Additional sweeteners (in particular sugar) avoided wherever possible
Production of natural and nutritious confectionary