Honey is the oldest, healthiest and most natural sweetener known to man and is becoming increasingly important amidst the background of poor nutrition in many industrialised countries. In contrast to isolated sugars, honey is a valuable substance as it contains all of the micronutrients our body needs for an effective metabolism. Furthermore, due to its balanced ratio of fructose and glucose, it releases energy quickly and steadily while satisfying sugar cravings over sustained periods. Honey has been cherished for its positive, strengthening and balancing nutrients since antiquity and its easy to see why.
In terms of flavour, honey also has all kinds of benefits. It supports the aroma of mildly sweetened drinks and roasted and baked products, and rounds them off harmoniously with that distinctive honey flavour. Not without reason is honey, and products sweetened with honey, associated with fine handicraft and high quality by many consumers.