Jasberry™ rice is a new variety of non-GMO organic rice. Dark purple in color, its high antioxidant levels puts it in the ‘superfood’ category — Jasberry rice has three times higher antioxidants than blueberry and ten times more than green tea, and is quite simply the world’s healthiest rice! Additionally, Jasberry rice is soft in texture and absolutely delicious! Jasberry rice is 100% grown by smallscale farmers in Thailand. Jasberry rice is EU and USDA-certified organic.