Fileni Simar Srl

The story of Fileni is intertwined with that of its founder: Giovanni Fileni was born in Monsano, in the Marche region, on 28th January 1940, the youngest of three brothers, to a family of tenant farmers in the Vallesina countryside.

Unable to finish his studies at high school, at 14 years old he began work as a mechanic in a traditional motorbike workshop and set up a small company in this sector in 1958, when he had just turned eighteen. In 1965 his interest in poultry farming began and so, while continuing to work as a mechanic, he began experimenting with a first system for rearing farmyard animals in the countryside around Monsano, near the family home. One year later he built the first barn for rearing 5000 chickens which would be sold on a door-to-door basis, to the housewives of Vallesina.

In 1967, with the help of his wife Rosina, in Jesi he opened the first shop selling chickens directly to the public. In the 14 years that followed, the number of shops rose to 48 and the rearing barns totalled 15, covering an area of 21,000 square metres. The first slaughterhouse was built in 1968. This experience of direct contact with the consumer was fundamental to understanding the social changes taking place, which were inevitably mirrored in the new demands made by these consumers. And so began one of the most important aspects of Fileni as we know it today, the sale of ready-to-use products.