The placement of new products and promotions in food retail industry is time consuming and costly for all parties. Our software emma® connects manufacturers with retailers and delivers benefits for all parties involved. The manufacturer can place products direct to decision makers and reduces its sales costs up to 70%. The purchaser receive new offerings including all relevant information directly on his dashboard. Furthermore the retailer gets easy access to innovative products. The POS store manager saves time by directly responding to the digital visit instead of longlasting talks with the sales reps of manufacturers. The manufacturer is billed by success. emma® is developing to a platform that integrates services around the sales and purchasing processes.