Green Rhino is a Kenyan registered company whose value chain solution incorporates innovation into a new agricultural value chain that places the protection of biodiversity, food safety and the market-led approaches at the core. Furthermore, we link innovation and business with other businesses aiming to create this new food ecosystem. Green Rhino is an enabler to reach this goal and connects innovations for maximum impact on business, the people involved, and the planet.
Green Rhino's flagship initiative is called Healthy Green Choice (HGC). HGC is about creating value to food systems based on compliance with economic, environmental and social (inter)national standards for responsible production and handling of food. The model encourages producers and other value chain players to produce and handle food responsibly, in accordance with food safety standards, by offering them an economic incentive: they receive better returns on investment by selling their produce through HGC food systems.
HGC is an initiative of Green Rhino Kenya Ltd.