Completely made of natural, organic ingredients, the latest innovation of BioStyle belongs to the new generation of meat alternatives. Unlike conventional heavily processed wheat based substitutes, Culturaw Vegan Sausage is gently dried at low temperatures, not exciting 42 degrees, with activated nutrient-enriched seeds and is free of soy and gluten, two of the world's most famous allergens.
Recent researches of the global organic market show that there is a current growth and worldwide demand for vegan food and an overall increase of consumers spend on organic food with the positive 7.4% in 2017. Furthermore, when researching market, we have to investigate the relative important role that current increase of vegan and healthy diet among the public had on retail space and how companies have reacted to this sales opportunity. Number of individual products, such as meat substitutes or goods containing special plant based probiotics, have a much higher market share.
The most valuable selling points of the product are not only its essence of being a healthy meat alternative but the fact it is soy and gluten free. Nowadays, most of the meat substitutes are based on these two ingredients and this limits the targeted customer group.