With Bamboo Garden’s innovative organic range, retailers can now offer discerning customers Asian cuisine classics in the finest organic quality in accordance with EU regulations on organic food production. Not only does that get gourmet hearts beating faster, it also taps into exciting new turnover potential.
There is a growing trend amongst consumers for conscious nutrition. Asian cuisine provides exactly this combination of light, healthy food and gourmet indulgence. Asian dishes are growing in popularity, especially amongst young and high-income target groups, because they are simple, fresh, and can be prepared quickly after a long day. The enormous diversity of Asian food – be that in the form of a snack or a whole meal, and using ingredients ranging from vegan to meat and fish – make it the perfect choice for our time. Bamboo Garden’s innovative organic range now includes the added value of organic quality to that list of advantages, with a complete product line featuring eleven vegan Asian products.
Bamboo Garden is the best-selling Asian brand in food retailing. Bamboo Garden’s authentic recipes and long-standing Asia expertise are having a long-term effect on the brand’s appeal and acceptance, and on the purchasing habits of consumers. The design of Bamboo Garden’s new organic range has a clear focus on the added value of the organic standard, combined with the strong Bamboo Garden brand and the respective product description. The modern packaging emphasises the organic quality of the content to win over the discerning target group of organic buyers.
Products made of coconut are currently extremely popular. With the Bamboo Garden Organic Coconut Milk, retailers can now also exploit this trend in the organic section. The coconut milk is vegan, certified organic, and labelled with the EU organic logo and the organic seal. The collapsible carton has a content of 250ml and is offered in a sales unit of six.