This product is a combination of delicious cereals and fresh, crunchy fruit. This healthy and rich De Halm-muesli does not contain added sugar, is 100% organic, and is definitely the crunchiest of the lot!
De Halm, the only organic cereal flakery of The Netherlands, was established in 1977 with the aim of processing organic grains from Dutch soil. De Halm is the first company that was organic certified for this, and can therefore justifiably be called the founder of the production of organic grains, flakes and mueslis in the Netherlands. With more than 40 years of experience, we are one of the leaders on the Dutch organic cereal market.
We take care of the complete production process. We clean, dehull, flake, mix, bake and pack ourselves in order to guarantee maximum quality according to our high standards.
For supplying the gluten free market we have a second flaking line which is dedicated gluten free. On this line we produce buckwheat flakes, millet flakes, maize flakes, rice flakes, quinoa flakes and pure oats flakes. De Halm is also one of the founding fathers of the Dutch gluten free oats chain.
Besides being organic, sustainability is also one of our cornerstones. We decrease food miles where possible, we re-use warmth that develops during our production process and we work with renewable energy. Also, reducing food waste is very important. Our waste flows are used to generate biogas and also as feed for organic farmers and our packagings are 100% compostable. We are constantly monitoring and improving our circular economy-model.
Our assortment consists of a wide variety of high quality breakfast cereals. We produce this for our own brands and for our customers’ private labels. Our main customers are organic retail chains and (inter)national retailers. We can produce from 50 grams portion packs to 500 kg big bags.
Our brand ‘Meesters van De Halm’ is intended for the more conscious people who want a pure, healthy breakfast. Our second brand, QROP, which we have introduced in 2018, is more of a lifestyle brand with eye-catching packaging design and creative, delicious flavors. Our third brand is GRUT&. In GRUT& we use our steel cut oats as a more healthy rice substitute. We combine them with balanced herb mixes in four meal kits to prepare your own delicious meal.
Of course, all our company values are completely secured in all brands.