Probios, the Italian leader in the distribution of vegetarian foods, has been promoting the cultivation of raw materials with respect for humans and nature and for many years has also been marketing product lines suitable for people who need to follow special diets. Since 1978, the year when it was founded, Probios has been offering a wide choice of organic foods, with respect for health and the environment. Probios, which is based in Florence and has a Group turnover of € 38 million (year 2016), has a presence in 52 countries throughout the world. In Germany, the country which is the unrivalled top of the organic market, Probios has its own subsidiary (Probios Deutschland). 90% of the approximately 900 products sold are Probios branded and 85% of the suppliers are Italian. 70% of the raw materials used for making the products are grown in Italy. In 2016 Probios served about 4.000 stores. The name of the company, Probios, comes from the Greek words “Pro” “Bios”, “in favor of life”, a term that synthesizes the belief that is the base of the daily work of the Tuscan Company, nowadays leader in Italy in the distribution of organic vegetarian food. Probios was founded with the conviction that selling organic products is not only a reason for doing business, but also promotes behaviour that contributes to improving our world. For the company, taking care of the people and the environment is a key element: in fact, buying certified organic products means choosing companies that demand careful selection of the growing methods of the raw materials and do not accept the use of weedkillers, parasiticides, chemical and synthesised fertilizers that pollute our earth, water and air. In the same way, Probios opposes the use of genetically modified organisms and other synthesised chemical substances. Probios is regularly subject to inspections by the authorised bodies that certify its conformity with stringent European and Italian standards. That’s the reason why Probios keeps choosing, if possible, Italian raw materials and manufacturing companies, to obtain and offer the best high quality and certified products.The Probios group had a turnover of about € 38 million in 2016 (produced by about 60 employees), with about 3% growth compared to the previous year. Over the last five years, the compound annual growth rate was 14.8%. Probios exports its products to 52 countries throughout the world. These include: almost all the European countries, Russia and the Baltic states, USA, Canada, South America, Africa, some of the Arab countries, Asian countries such as Singapore, Hong Kong and Japan, and Australia. The Group markets about 450 gluten-free products, of which 170 can be charged to the Italian National Health Service. Over 150 products are milk-free. There are many products based on spelt, kamut and yeast-free. Overall, Probios distributes 900 references.