The Import Promotion Desk (IPD) is an initiative for import promotion in Germany.
The IPD fulfils a hinge function between small and medium-sized enterprises in selected emerging markets and developing countries on the one hand and European importers on the other.
The objective is to integrate the partner countries into global trade, thereby contributing towards sustainable economic development in these countries.
The IPD introduces exporters from its partner countries to the EU market and assists them in setting up trading relations.
For European importers, the IPD opens up new supply sources in the partner countries and assists them in the procurement process for specific products.
The IPD is currently active in 13 countries: Egypt, Ethiopia, Ecuador, Ivory Coast, Ghana, Indonesia, Kyrgyzstan, Colombia, Nepal, Peru, Sri Lanka, Tunisia, and Ukraine.
The IPD focusses on specific product groups: fresh fruit and vegetables, natural ingredients for foods, pharmaceuticals and cosmetics, technical wood, cut flowers and sustainable tourism.
The IPD has been established and implemented by sequa gGmbH – the globally operating development organisation of German industry. It collaborates closely with the Federation of German Wholesale, Foreign Trade and Services (BGA.). The IPD is funded by the Federal Ministry for Economic Cooperation and Development (BMZ).