SanoRice is a proud Dutch family business with a rich history and a bright future. We are the world’s largest private label producer of rice, corn and multi-grain cakes. Our success results from our continuous focus on developing new and surprising products that meet the highest quality & food safety standards. From our facilities in Veenendaal (The Netherlands), Zottegem (Belgium) and Borgo Vercelli (Italy) we ship products to the major A-brands, retailers and distributors in more than 40 countries.
The head office, SanoRice Holding B.V., is located in the middle of the “Food Valley”, in Veenendaal, The Netherlands.
The rice cake production started in The Netherlands in 1987 under the name “Reforma”, when only the traditional rice cakes without flavour were manufactured. This company was acquired by “Novartis” in 1993. Several years later, in 1998, the company “Corpeq” acquired the rice cakes business from Novartis and SanoRice was founded.
Corpeq is a privately owned company with different divisions. SanoRice is the only part of the group focussed on the FMCG market.