Hi! We’re Joolies. We are the farm and have been growing medjool dates for nearly two decades in sunny Coachella, California. Our family farm cultivates 25,000 palm trees and each medjool is hand-picked under the golden sunshine. Thus we’ve dubbed medjool dates Palm Tree Candy. We’re here to celebrate the California Superfruit and bring medjool dates to the forefront of snacker’s minds and not hidden in energy bars or other products.
No one has really branded dates in the past… but who doesn’t love a good date?
Today, dates are seen as an out-dated snack and we’re here to bring vibrancy to the category, waking it up and introducing dates to the new generation. Medjool dates have many health benefits and are very versatile in recipes Not only that, medjools, known as “The King of Dates” are more luscious and caramelly than the common deglet noor, so Joolies is here to educate the difference of these fresh fruit and do so in a way that is disruptive! Joolies will be synomous with all things medjool dates..
We created Joolies to be shared in real life and online.
There is no doubt our packaging stands out. Medjool dates are currently marketed in clear plastic clamshell tubs with little life or brand recognition. Sadly, sometimes you even find tubs of dates on the bottom shelf or even floor of the produce aisle. Mint, Joolies brand color, is completely ownable in, not only produce but also in, consumable packaged goods! It is impossible to overlook the upright box of Joolies on shelf! Whether they’re in the tropical set, the date shelfs or cooler – Joolies is a showstopper. We know dates are not the most attractive fruit in the produce aisle so we wanted our packaging to catch eyes and do the smooth talking for us – hey, dates are just misunderstood! Slide open the mint sleeve like a nostalgic VHS tape and reveal the juicy hand-picked dates fresh from our farm, available in Whole and Pitted varieties.
We’re committed to sustainability and say no to plastic! Our paper packaging is from recycled material and fully recyclable. No more clamshell tubs – In fact the stands clamshell is roughly 42 grams and Joolies uses less than 2 grams. Joolies organic farm in Coachella, California also uses the most innovative global practices in drip irrigation to use every drop of water possible as well as afron lifts where 4 works can do the work of 1. No more out-dated ladders and machetes!
As a family farm we want to treat our bodies and planet with premium care. We’re the only medjool date grower that’s 100% USDA Organic and 100% Glyphosate (Monsanto) Residue Free Certified by The Detox Project, which means we never use pesticides, herbicides, or fungicides.
At Joolies, we take date-ing seriously. Always fresh, never dried. www.joolies.com @jooliesdates