Native is positioned in one of the most promising markets in the global food industry: Organic products. This market is growing worldwide and moving several billion dollars in the economy. This is a consolidated market.
Launched in March 2000, the Native brand quickly became a benchmark in the organic product market. With products in over 60 countries, on all continents, the company has the infrastructure needed to meet demand from the domestic and international markets. Today, we are the largest producer of organic sugar and alcohol.
This success story started being written in 1987, with a research project called the Green Cane Project, which required an initial investment worth $25 million. The project revolutionized sugar production methods, involving everything from land preparation to the development of special packaging for product marketing.
We are overcoming the challenge of large-scale production without resorting to synthetic chemical inputs and by reusing the nutrients generated in our production process. This work affords benefits to everyone involved: We win, consumers win, society wins.