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Sprouted noodles are something very special.
They are processed in raw food quality and are not heated above 42°C.
30 years Govinda
From a pantry to an international company - a company in transition.
It all began in 1988 with Doris Maiwald´s Opening of a small vegetarian organic specialist shop in Heidelberg, the Higher Taste.
The inspiration is coming from many years of travelling to India and a love of the Ayurvedic way of life. And while the first date coconut balls are rolled by hand, her own baby belly grows. Changes were imminent and the idea for a mail order business was born. "Listen to nature" was Govinda´s advice to his friend Siddharta in Herman Hesse´s novel of the same name and sums up what Doris Maiwald wants to convey with her natural food production: "Listen to nature, and you know what is good for you".
From innovation to breakthrough
The breakthrough came with the soapnut: a genuine ecological innovation and Doris Maiwald was the first to discover it for the German market. The radio gets attentive and the first wholesalers start to list Govinda Natur´s products. The soapnut symbolizes a natural way of life (it is completely degradable as a vegetable detergent) and thus also the perfect symbol for Govinda´s entry into the organic market. With her relaunch and new costume "Soaphie Sauber", she has also grown with the company.
The Govinda variety and a good sense for trends
Meanwhile trucks arrive and depart and Govindaboxes are shipped worldwide. By 2018 the company has 50 employees, over 250 products and is international. The supply chains are also becoming more complex and integrated into the company in order to be sure of the high quality of the products. Govinda´s Argan oil "Argania Gold", for example, is produced in the company's own oil press in Agadir (Morocco).
But also innovations do not come off badly and Doris Maiwald´s visionary view continues to prove itself. In addition to the soapnut, she is also the first to introduce tigernut products, Chia seeds and the jackfruit to the German market. The latter is expected to become the new meat replacement trend product. And also the raw food germinated scene comes with the offered, broad cracker assortment to the turn. Delicious, natural products for everyone is and remains the slogan.
Naturally for you: Govinda on the move
So far Govinda´s products spoke for itself - now also the rest follows. In the age of digitalization and the entry of the 2nd generation (especially Jasmin Maiwald, who has gained experience in other organic companies) the brand has a relaunch behind it, which should emphasize the obvious: Govinda´s products are natural and of high quality, and therefore natural for you! "Our goal is achieved when you like it". In addition to the relaunch, customers can of course continue to expect innovative products and new social media campaigns... Jasmin Maiwald would like to continue her mother's dream - we can look forward to the future!