Antica Erboristeria, founded in Rome 1960 by Michele Albergo, is a company specialised in haircolouring and haircare products based on organic herbal extracts.
Herbatint, its leading brand, is sold through Health Food Stores, Pharmacies, Natural Product and Herbalist shops in more than 40 countries.
The outstanding knowledge of the founder in medicinal herbs and his concern about environment and safety, led this pioneer to open a new era of natural based hair products, at that time when the industry world was dominated by harsh chemical based products.
Since its foundation the company manages a fully integrated process from R&D to production and marketing and believes in a sustainable driven development: the use of fully recyclable and FSC cardboard, a packaging designed for multiple uses, limit the impact on environment. The company is the first haircolouring company certified B Corporation. This certification redefines success in business integrating sustainability, social diversity and transparency in the company core values.
Antica Erboristeria applies internal procedures to guarantee a complete traceability from plant to product and adheres to the latest European standards and regulations.
In 2012 Antica Erboristeria was purchased by the French family group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company’s flagship brand.
In 2017 Antica Erboristeria became a Società Benefit because shares these core beliefs and have decided to integrate them in the company’s growth and development process: commitment in a transparent company management and as principal goal, is not only to satisfy shareholders but also to be responsible to the community and the planet.