For a start-up company to bring a product to the market that is supposed to be sustainable, it is not just about making the regular „eco“. What does it take, not just to save resources, but, at the same time, induce a paradigm shift?
All aspects of a product – ist fuction and nature, design and sales approach, including the packaging need to be scrutinised. A holistic concept is what is needed.
We have been taking into account recommendation from independent dentist, manufacturer and research institutions. The most important questions was: Which are the latest useful innovations? The answer: there is nothing new to be discovered as far as toothbrushes are concerned.
So what is important then? The product’s intrinsic values!
Rather than incinerating left over wood scrap from the wood processing industry, we prefer turning them into toothbrushes. Bioplastic and cellulose based packaging, nylon bristles derived from natural castor oil, without the use of harmful softeners, with a clear design and at a fair price.
Our biobrush incorporates state-of-the-art dental care, forceful design and colours, resource saving and innovative materials.
The bioplastic for the toothbrush as well as the packaging film base on cellulose derived from the waste from sustainable forestry. The bristles are also made from a renewable material: castor oil, from which we make our nylon.
The benefit of biobrush to the environment? By using production waste and renewable material we save resources. Only a minimum of fossile resources is required in production, resulting in a negligible carbon footprint at the end of the product’s lifecycle. The colours are biodegradable in compliance with DIN EN 13434, the bioplastic complies with DIN ISO EN 14855 and the packaging decomposes in your home compost.
Biobrush’s benefit to your health? We only use natural emollients like citric acid and our bioplastic is certified BPA free. Although not biodegradable, nylon is still the most hygienic material in dental care. All quality features relevant to dental care are incorporated in the biobrush.
In order to keep the focus on the product itself, the visual appearance and the feel of the packaging need to stand back. A side-sealed bag was the only possible packaging type, making sure, that the product is well-fixed and the overall visual appearance inconspicuous – a clear distinction from the regular and unpopular blister packaging. The print on the packaging does not exceed 5% of the surface and the concentration of cupper in the green colour is way beneath threshold as described in EN 13432, thus ensuring the film’s compostability
For online business that uses high resolution packshots the side-sealed bag is sufficient as packaging. All necessary information is shown in two languages. This way, the input of material is reduced to a minimum.
Brick-an-mortar requires another sales approach and a tag. The tag made of recycled cardboard addresses the customer in a discreet and humorous way, underlining the brushes‘ cheerful colours. No publicity!
WIth its forceful design the focus will stay on the product, making it unique, in the bathroom or in retail.