ICEA since 2004, checks the compliance of companies to Humane Cosmetics Standard on behalf of LAV - Anti Vivisection League - (www.lav.it). LAV is the unique Italian association authorized to release the Leaping Bunny logo that increases the value of the products and of the companies that meet requirements of the Standard itself.
The Leaping Bunny logo has been created in order to make companies more aware of the theme and to involve them in the sector, it has to be affixed on the packaging of cosmetics to indicate a “cruelty free” policy and the purpose to "Stop Animal Testing".
The Humane Cosmetics Standard sets the criteria to avoid the increase of animal experimentation for cosmetics and it was finalized by the most important associations for Animal Rights of the world, guided by the European Coalition against vivisection (ECEAE).
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