Concentrating on essentials
It began while packing their travel bags. Bulky shaving cream containers and wet shaving brushes made life more complicated for Ernest Schmidt and Achim Kiechle, the two owners of plaine. This inspired them to develop a completely new and unique shaving powder. Their luggage became lighter, remained dry and, with only a few small sachets, they could pack everything they would need on a trip.
The concentration on essentials became the epitome of the new brand plaine: Soothing to the skin, simple and natural in terms of production, application and disposal. Their next project was making plastic shampoo and shower product bottles superfluous by creating the plaine “Pulverwunder“ (“miracle powder“), a powder that serves as an all-in-one shampoo, shower foam and shaving foam, benefits the hair and soothes body and soul with high-quality extracts of horse chestnut, witch hazel and wheat protein – a great miracle in a small sachet. Adding water to only 3 grams of powder yields a rich and dense lather.