Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skin care products that care for you and your family’s skin, and are not harmful to the environment giving peace of mind from the beginning. Pure Beginnings has been the leading and most trusted baby and kids organic skin care brand in South Africa since 2007. Pure Beginnings, as an accredited partner of Phytotrade Africa, a non-profit trade association that promotes the preservation of Southern Africa’s biodiversity through sustainable production and biotrade amongst rural communities in Sub-Saharan Africa. With a quarter of the world’s biodiversity in Southern Africa, Phytotrade Africa works towards protecting this biodiversity for the benefit of current and future generations. In 2014, Pure Beginnings became the first South African baby and kids brand to certify organic products through ECOCERT Greenlife France*, one of the most widely accepted regulatory organisation for organic products in the world, and internationally recognised as leaders in cosmetic organic certification. Pure Beginnings products and the ingredients contained in them have not been tested on animals. We are endorsed by Beauty Without Cruelty South Africa and have Vegan accreditation.