This is the story of a grandmother, called Aimée Demars, who loved her granddaughter very much – with that simple, powerful, unconditional love that so many grandmothers have.
Her granddaughter was called Valérie. She had a curious and mischievous nature and loved to spend time with her grandmother in her beautiful garden. As Valérie grew up, her nose matured too. She began to dream of alchemy, potions and all sorts of wonderful blends. And she thought about creating fragrances. They would be elixirs that bring well-being to those who wore them, enveloping them in a feeling of completeness and unconditional love. Her future was beginning to take shape…
This little girl's dream has become a reality. Valérie is now a professional perfumer who's made a name for herself in the world of beauty and fragrance. And as a tribute to her wonderful grandmother, she decided to name the fragrances she creates after her…
Aimée Demars now lives through these fragrances, the scents of her garden passed down to posterity.
The Aromaparfumerie® is a vibrant alliance between Nature’s gifts and delicate perfumery, between pleasure of the senses and active essential oils. All Aimée de Mars’ perfumes are certified Vegan.
Aimée de Mars has created a new vision of perfumery, called Aromaparfumerie®. It combines fine perfumery with the power of plants, in accordance with the principles of aromatherapy and olfactotherapy.
Scents have a powerful influence on the subconscious. This inspired us to take the art of perfumery to a new level, drawing on the evocative power of scents and the benefits of essential oils.
Aromaparfumerie® involves replacing the active ingredients at the heart of fragrances with 95 to 98% of naturally derived substances.
Aimée de Mars: fragrances for the body & soul
At the heart of every fragrance lies an active core of 21 beneficial essential oils.
This active core acts on your psyche and mood, as the natural substances bring an overall feeling of well-being. It involves the harmonization of your emotional body thanks to the vibratory power of natural ingredients.
Other ingredients complement the active core and give our fragrances a unique sillage – that lingering trail of scent they leave behind.
The Aromaparfumerie® combines pleasure for the senses with wellness of body and mind.
Natural origin ingredients in the composition of our perfumes
At present, consumers are often disappointed by organic fragrances as they find they lack staying power and sillage.
As for conventional fragrances, they contain between 60 to 80% synthetic ingredients.
For the Aimée de Mars brand, we decided to develop products that contain between 95 and 98% naturally derived raw materials.
We chose to adopt the same approach as the Cosmebio specifications. We only authorise the use of synthetic raw materials (maximum 5% of the total formula) when they are “nature-identical” (i.e. molecules that are found in nature and have not been created by chemistry). Examples include, hedione, coumarin…
We use an organic wheat-based alcohol in all our alcohol-based products. We also use organic essential oils when the extraction method used makes this possible. Our fragrances are free of phthalates and other denaturing agents added that are harmful to man and the environment. They contain no chemical colourants or filters added.
Qualitative ingredients with various beneficial properties
We also want to use beautiful natural ingredients, such as jasmine absolute, Tonka bean absolute and rose absolute. These ingredients take us back to the high-quality perfumes of yesteryear.
We hope that consumers will change their attitudes and switch from synthetic fragrances to natural fragrances, with Aromaparfumerie®.
Aromaparfumerie® unites the benefits of aromatherapy and perfumery through an "active core". This blend of 21 natural essential oils can be found in all our ranges, to bring well-being to the body and mind.