The company behind URANG (Jinsa F&B Co., Ltd) was established in July 2014 starting as a manufacturer of other food additive products. It added cosmetics business in 2016 and now is its main business sector, with its own natural and organic skincare brand called URANG. URANG is the founder and CEO's natural and organic brand.
The founder and CEO, Jina Lee, a mother and holistic aromatherapist, became passionate about organic ingredients and began making skin care from natural ingredients when she became pregnant with her first child. Conventional cosmetics didn’t suit her atopic, allergy-prone skin and she was desperate to find healthier alternatives for her family than using products with synthetic and artificial additives. She set about creating truly safe and effective formulations for her family by studying cosmetic ingredients, chemistry, fragrances, and getting qualifications in aromatherapy. What initially started as a change in her lifestyle and well-being for her family and herself became her passion and goal to create genuine natural and organic skin care, particularly for sensitive skin. The result was URANG, which launched as a brand in December 2016. The utmost priority of URANG is to provide safe and reliable products for all customers. URANG defines beauty as “naturalness found in safety” and this is also the brand philosophy.