NATRUE, the International Natural and Organic Cosmetics Association, is a Brussels-based internationally active, non-profit association founded in 2007. Its vision is to be the voice for all friends of true natural and organic cosmetics, and its mission is to protect and promote natural and organic cosmetics to the benefit of consumers worldwide. NATRUE has over 60 members who actively participate in the association’s activities.
The NATRUE label is based on a strict standard allowing consumers worldwide to identify natural and organic cosmetics truly worthy of that name. To-date, more than 5,600 products from 260 brands in 30 countries carry the NATRUE label.