26 - 29 July 2022 // Nürnberg, Germany

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Exhibitors & Products BIOFACH 2020

Four Reasons Miraculos Oy

Salomonkatu 17 A 10th floor

00100 Helsinki


Phone: +358201410410

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We started some 20 years ago from scratch. We grew into the most successful hair product company in Finland by working hard and with a passion. We have swum against the current, boldly done things our own way and celebrated being different without paying attention to beauty ideals. 


#1 the most satisfied customers in the hair salon sector 

#2 the most dedicated work community in the beauty sector in Finland 

#3 an understanding of our customers that stems from our long experience 

#4 the most successful Finnish hair product brand 


People’s dissatisfaction with their looks has increased significantly in 

recent years. Studies show that up to 50% of young people have a negative selfimage. 

The increased use of social media has raised the social pressure related 

to appearance. Being continuously exposed to the ideals created by society and 

the media has a negative impact on how young people in particular view themselves and their bodies. 

It’s time to take a step forward and defend everyone’s right to feel beautiful. 


At Four Reasons, we’re a family – noisy, composed, vivacious, funny, creative, 

sometimes a little odd. We’re all different. You’ll fit in well. 

We believe in the wonderful imperfection of life. We believe in people, passion, 

authenticity and you. We believe that everyone is beautiful as they are, down 

to the last strand of hair. These are our four reasons. 

We walk the front line, championing diversity, and defend everyone’s right to 

feel beautiful. We are guided on this journey by responsibility, uncompromising 

quality, the promotion of social inclusion and an endless enthusiasm for 

learning something new. 


#1 WE 

At Four Reasons, we’re a family – noisy, composed, vivacious, funny, creative, sometimes a little dd. 

We’re all different. You’ll fit in we 

#2 LOVE 

We do what we do with passion. It sparkles, grows and breaks the mold. It’s the courage to color   

outside the lines. 

#3 REAL 

We have the courage to be our real selves and do things our own way. Our products are beautiful to look at and even more wonderful to use. They are carefully made from high-quality ingredients, and they work. 

#4 YOU 

We know that life can be wonderful, sad, fun, boring, straightforward and complicated. We want to make your good hair days great and even the bad ones better. We want you to feel at your best just being who you are. 



The Right to Feel Beautiful 

As a beauty company, our greatest responsibility is to create and diversify a person’s idea of beauty, while inspiring a respect for everyone’s own uniqueness. 

We encourage everyone to appreciate themselves as they are and offer tools for creating a positive self-image through marketing communications and preventative charity work. 


European Quality and Reliability 

All our products are made in Finland and at our partner factories in Europe, which have been granted an ISO 22716:2007 certificate. Our products meet the criteria of the EU regulation on cosmetic products and Good Manufacturing Practices (GMP). 

We ensure the high quality of our products and their suitability for use in hair salons by collaborating with Finnish hair care professionals in product testing. 


Effective Vegan Products 

At the moment, up to 95% of our products are vegan. Our goal is to make 100% of our products vegan by the end of 2020. 


Packaging that doesn’t harm the Environment 

In our packaging, we use recyclable materials and promote their recycling by package labelling and sustainability communications. 

Our goal is to replace all our plastic packaging with recycled and bioplastic or other more ecological packaging materials without compromising the products’ effectiveness and user experience. 

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