Trends and product novelties BIOFACH / VIVANESS 2021 eSPECIAL
Trends of 2021
The ecological and sustainable turnaround is taking place in people's minds and on their plates. In 2020, many people around the world have started to rethink and have made a shift towards a more balanced and healthier lifestyle for themselves and their families. This is clearly reflected in the increased demand for organic food. Issues such as climate change, species extinction, the exploitation of the planet or the waste problem, have already prepared the ground for the rethinking before Corona. The desire for better health, good nutrition (stay@home & cook@home), a sustainable lifestyle and a new global balance, are reflected in the trends in the international organic market. The megatrends of sustainability and health shaped the cosmetics year 2020 worldwide to an unimagined extent - and the mindset of many consumers changed. Today, sustainability includes other aspects such as the attitude of manufacturers along the entire value chain. Quality is defined more comprehensively and is not limited to ingredients, but also includes ethical and ecological aspects. Taking care of yourself and others, doing something good for yourself while acting responsibly - 2020 has shown us that this is possible!
Organic manufacturers prove every year that improvements and innovations are always possible. The following trend has identified for the organic food market and the international natural cosmetic sector:
Also in 2021, we presented the trends and product novelties of the industry with a virtual tour on the theme of BIOFACH and VIVANESS Trends. The contributions of the tours were recorded and are still available to the participants after the eSPECIAL.
Product novelties of 2021
From the more than 500 Product Novelties submitted, the participants once again awarded their favourites with the Best New Product Award. The Best New Product Awards were presented during the eSPECIAL runtime to the most popular products presented at the BIOFACH / VIVNAESS Product Novelties eSPECIAL. The visitors could choose their favourite product from all the innovations shown within each of the seven categories.
This year's winners of the BIOFACH and VIVANESS 2021 BEST NEW PRODUCT Award as well as the winning products can be found here:
The award ceremonies of the BEST NEW PRODUCT Awards 2021 have been recorded and will still be available to participants on-demand on the digital platform after the eSPECIAL.