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12 - 15 February 2020 // Nuremberg, Germany

This is what BIOFACH and VIVANESS 2019 had to offer.

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BIOFACH Congress

Kunden und Konzepte: Wie können sich Bio Fachgeschäfte im Wettbewerb gegenüber LEH und Diskountern profilieren? Vortragssprache Deutsch

War bisher Verbandsware der USP der Fachgeschäfte, werden in Zukunft Kundenkenntnis, -orientierung und entsprechende Angebots- und Kommunikationsformen über die Vorreiterrolle in der Bio-Lebensmittelwirtschaft entscheiden. Das Institut für den Fachhandel stellt Erkenntnisse aus der Zielgruppenforschung zu den Millennials vor und zeigt anhand von Praxisbeispielen, wie sich der Fachhandel neu erfinden kann.

--- Date: 15.02.2019 Time: 3:00 PM - 3:45 PM Location: Forum Fachhandel, hall 9 stand 9-348

Speakers

female

Ulrike Fiedler

bio verlag GmbH

 Jürgen Michalzik

Jürgen Michalzik

JAMconsult Kommunikationsberatung

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