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12 - 15 February 2020 // Nuremberg, Germany

This is what BIOFACH and VIVANESS 2019 had to offer.

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BIOFACH Congress

Wieviel Bio muss es sein? Zielgruppenadäquate Werbung in der Bio Vermarktung Vortragssprache Deutsch

Mit dem Bio-Boom verändern sich Kundentypen und Vertriebskanäle von Bio-Lebensmitteln. Ob sich auch die Werbung und das Herausstellen der Bio-Produktqualität ändert oder zielgruppenbezogen ändern sollte, lauten die spannenden Fragen dieser Veranstaltung. Erfahrungen von Unternehmen der Bio-Branche werden auf dem Podium zusammengebracht und auf Basis einer wissenschaftlichen Studie diskutiert.

--- Date: 15.02.2019 Time: 10:00 - 11:30 Location: Room Istanbul, NCC Ost

Speakers

 Bernd Eberle

Bernd Eberle

CEO / Eberle GmbH Werbeagentur GWA

man

Dirk Nieländer

Davert GmbH

 Heike Kirsten

Heike Kirsten

Head of Marketing / Rapunzel Naturkost GmbH

Presenter

Dr. Beate Gebhardt

Dr. Beate Gebhardt

Universität Hohenheim

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