Region
Products with a regional origin have their own history, which creates an emotional connection for the consumer. One example is rice from Austria, which supports local agriculture and gives consumers the ability to choose products that would otherwise have to be transported thousands of kilometres around the world. The idea of end-to-end regional supply is also on the rise, enabling customers to obtain locally sourced vegetables, fruit, bread, juice, noodles, vegetable milk and many other products. This model not only suits consumer tastes but has already been recognized with a high-profile award.
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