BIOFACH: Exhibitors' frequently asked questions
FAQ as of 14.01.2021
BIOFACH and VIVANESS will take place purely digitally in 2021. The World's Leading Trade Fair for Organic Food and the International Trade Fair for Natural Personal Care will be held as BIOFACH and VIVANESS eSPECIAL. With this decision we react to the changed conditions caused by the dynamic pandemic development and its effects on the global organic and natural & organic cosmetics community. At the same time, it provides planning security in good time for the entire internationally linked sector. Date for the BIOFACH and VIVANESS eSPECIAL: 17 - 19 February 2021. In this way, we respond to the explicit wish of the industry for its meeting point for exchange, networking and knowledge transfer with experts and the identification of trends and innovations.
You can find all information about your participation possibilities in the BIOFACH / VIVANESS 2021 eSPECIAL at www.biofach.de/application. Please register as soon as possible.
This year a considerable number of major industry events, trade shows and conferences have had to be cancelled because of the Covid-19 pandemic. Personal contact with clients was also greatly restricted in many areas during the first half of the year. It is amid this setting that we are offering the digital BIOFACH / VIVANESS 2021 eSPECIAL event as a comprehensive range of innovative possibilities for the international organic food and natural & organic cosmetics sector. Take advantage of the global breadth of BIOFACH / VIVANESS as the World’s Leading Trade Fair in its field – present your company and new products, share knowledge, benefit from the exchange and dialogue formats such as roundtables and other formats for networking with the sector experts, arrange for your staff to take part in high-level presentations of the BIOFACH and VIVANESS congress, and enable your sales team to make new contacts and acquire contracts. Another integral part of the eSPECIAL: Sophisticated matchmaking functions. This helps interested parties to find the right exhibitors and vice versa.
BIOFACH / VIVANESS 2021 eSPECIAL is based on three main components: presentations of products and companies, a programme of high-level presentations and various interaction possibilities. As usual, the accompanying congress will also take place at BIOFACH / VIVANESS 2021 eSPECIAL. As an exhibitor, you can present your company and its achievements on an individual company profile page which will serve as the first point of contact for any potential customer – you might think of it as a combined calling card and substitute exhibition booth. They then become event participants who can attend presentations on the digital platform, view participants’ and companies’ profiles, and make contact with potential customers or partners using a variety of communication tools. As a first step, they’ll have support from an integrated matchmaking tool that will suggest interesting contacts for them.
It goes without saying that a digital event can’t completely replace personal contact. BIOFACH / VIVANESS 2021 eSPECIAL is intended to meet our clients’ desire for an option where they can conduct personal exchanges. That’s why we’ve incorporated a wide range of available communication tools as core components of the event platform, along with a comprehensive matchmaking tool that includes all participants. Lay down a precise definition of what you want to offer and what your search criteria are, find just the right partners for you, and make contact directly – in a chat, a video call, or a one-to-one meeting (the communication tools on offer will depend on the exhibitor package you book).
BIOFACH / VIVANESS 2021 eSPECIAL is not a virtual exhibition in the strict sense; it’s a digital platform for presenting your company and products, for communicating with potential customers and partners, and for knowledge transfers. As an exhibitor, you’ll be presenting your company not in a virtual (graphical) booth, but on an individualised company profile page.
No. As an exhibitor at BIOFACH / VIVANESS 2021 eSPECIAL, you’ll present your company on a custom company profile page with numerous display options that you can fill up with your own content in advance of the event.
Yes. You need no special knowledge of conducting digital events, and can participate in the event as an exhibitor even with little or no experience. In advance of the event, we’ll support all registered exhibitors with instructions and video tutorials. Of course you can also include your colleagues from digital marketing or social media marketing in the preparations.
In the onboarding process, all exhibitors, visitors, speakers and journalists create their personal profile and enter the matching criteria ("who am I, what do I do, what am I looking for, what do I offer") in order to benefit from matchmaking in the best possible way. In addition, the employees of the exhibiting companies can associate themselves with their company profile as contact persons. The matchmaking tool supports the employees during the event by suggesting the most interesting contacts for them from all participants. Exhibitors will receive the invitation link for creating the company profile shortly after their registration, starting from mid-January. All registered exhibiting participants will receive the invitation link for onboarding (personal profile) by e-mail approx. 3 weeks before the event, visitors will receive it approx. 2 weeks before the event.
If possible, use the latest version of Google Chrome as your browser, or alternatively the latest version of Mozilla Firefox. If you use Internet Explorer, you will have to expect significant display limitations. You will receive additional technical requirements from us in advance and have the opportunity to test them.
As an exhibitor you present your company via an individual company profile page, which is included in every exhibitor package. It will serve as the first contact point for any potential customer – you might think of it as a combined calling card and substitute exhibition booth. So you should pay special attention to fill out your company profile with impactful information that will arouse participants' interest and encourage them to make contact.
As an exhibitor, you will receive shortly after your registration access to the TicketCenter, where you can create an exhibitor pass for your employees as you would do on site. Afterwards, your employees will receive an invitation to the onboarding process via e-mail with a LIVE connection to the event (approx. 3 weeks before the event begins). Please note that an exhibitor pass must be filled out for each contact person, as this is personalized. As part of the onboarding process, your employees will create their personal profile on the platform in order to benefit as much as possible from the matchmaking process. At the same time, they can assign themselves to your company profile as contact persons.
It goes without saying that we support you with comprehensive materials and sales webinars. Even more than at an on-site event, it's important in a digital event for your employees to move proactively and make active contact with other participants on the platform. Encourage your sales team not only to take active advantage of the matchmaking tool and make arrangements prior to the event for virtual meetings, but also to do things like checking the lists of participants at relevant presentations to find promising contacts. The digital event depends on the active involvement of all participants!
You can promote your participation in the digital event just the same way as you promote your on site trade fair appearance. For example, with an online banner provided by us, which you can use for your e-mail signature, for your website and for promotion via social media. In addition, use the e-codes and sample cover letters provided at the TicketCenter and invite your customers to the digital event! You will receive access to the TicketCenter by middle of January.
The first contact point for any potential customer will be your personal company profile page – you might think of it as a combined calling card and substitute exhibition booth. So you should give special attention to filling out your company profile with effective information that arouses participants' interest and invites them to make contact. Depending on the exhibitor package you've booked, you can also incorporate photos, videos, pdf files and product profiles into your company profile, to make it even more appealing. But please also note: just like an on-site event, but possibly even more so, a gigital event depends on active communication among everyone participating. So active involvement by your sales team is at least as important as an effective profile. It's only by targeting and proactively addressing potential customers or partners that you'll be able to achieve the successful acquisitions you want. Even more than at a real-life booth, it's important for your sales team to proactively seek out contact with other participants so as to make the trade show experience pay off. The integrated matchmaking tool will help you take the first step.
Via the matchmaking tool "Best Matches", those participants are suggested to your employees who, according to their profile information, most precisely match your requirements and with whom you should therefore get in touch. In addition, the complete list of all participants is available to your staff (numerous filter options available) and you are invited to network with any participant of interest to you or to start communication directly via chat, video call or a scheduled meeting. The list of participants for the presentations in the congress and exhibitor's presentation programme will also give you an overview of who else is interested in the topics that are relevant for you, and you can use that as an opportunity for a conversation. If you have booked at least the STANDARD package, all your participating employees will receive after the event a lead list of all the contacts they were in touch with. These lead lists make it easier to follow up on the event.
As a participant on the platform, you have the possibility to get in touch with all other participants at any time. Various communication tools are embedded for this purpose - choose between contacting via chat message, arranging a videocall appointment via the integrated appointment tool or the Direct Videocall (Direct Videocall function included in PREMIUM packages and higher). As a team member of an exhibiting company, you'll be visible as a contact on the company's profile page, and anyone interested can reach you. You can also make appointments online before the start of the event from the time the platform goes LIVE for visitors (approx. 2 weeks before the start of the event). Of course the appointments tool also offers a way for you to define in advance the schedule of hours when you'll be available.
Registration deadline for the BIOFACH / VIVANESS 2021 eSPECIAL is 25.01.2021.
The profiles of all registered participants will be visible on the platform in good time before the digital event (approx. 2 weeks before the start of the event). At this point, digital meetings with other participants (visitors, press representatives, other exhibitors) can already be arranged for the duration of the event. In addition, all registered exhibitors, provided they have booked at least the STANDARD package, will receive a lead list of their contacts after the event.
Approximately 2 weeks before the start of the event, all visitors will also receive a link to the onboarding via email. From this point on, the platform is available and appointments can already be made for the duration of the event. Appointments can also be transferred to your Outlook calendar with one click.
If you have booked at least the PREMIUM package, you will have the opportunity to hold exhibitor presentations (= possibility of creating Roundtables).
Yes, you can already see all participants already before your presentation will start. Of course, they will also remain visible after your presentation.
Yes, all participants have free access to all presentations at the BIOFACH / VIVANESS Congress, as well as to all exhibitor presentations.
In advance of the event, we'll support all registered exhibitors with instructions and video tutorials. If you have additional questions, the BIOFACH / VIVANESS Exhibition Team will be available as usual. During the event itself, you'll also be able to reach a contact partner for technical issues anytime by way of the Help function on the platform.
The exhibitor profile is filled in via an input mask. You can download a pdf file regarding the technical requirements for graphics and videos here . Registered exhibitors will receive their personal invitation link to create their company profile on the digital platform from mid-January.
You are the organizer of an attendance of several companies ("joint presentation") and would like to register your co-exhibitors? Register as usual your co-exhibitors in your personal exhibitor area: www.biofach.de/exhibitorarea.
As visitors are given access to the digital platform approx. 2 weeks before the start of the event, your exhibitor profile should be completely filled in by then at the latest. You can still make changes to your profile at any time, even during the live event.
All registered exhibiting participants will receive the invitation link for onboarding (personal profile) by e-mail starting from approx. 3 weeks before the event. From this point on, the onboarding process is continuous and can also be started via the TicketCenter at any time during the duration of the eSPECIAL.
The platform will of course remain available after 19.02.2021. Only the functions of active communication will be switched off after the 24.02.2021. The platform will continue to exist as a source of information for a certain time afterwards.
Yes. BIOFACH / VIVANESS 2022 is planned to be held again as usual, as an in-person exhibition in Nuremberg. We will keep you informed about the exact dates of BIOFACH / VIVANESS 2022.
A new active registration for BIOFACH / VIVANESS 2022 is required. You will receive the link to the Online stand application in due time. As always we will do our best to meet your requirements regarding your stand allocation. Please enter your requirements in the appropriate field when you register for BIOFACH / VIVANESS 2022. We ask for your understanding that there is no claim to the placement we had confirmed for the cancelled on-site event 2021. We will inform you as soon as the exact date and registration for BIOFACH / VIVANESS 2022 will be available.
Generally speaking, stand construction and products can be stored with our ServicePartners. The exhibitor must pay the costs for possible storage until the BIOFACH / VIVANESS 2022; they will not be paid by NürnbergMesse.