2023 was a year of profound changes worldwide. Many consumers have been overwhelmed by economic instability, political unrest, and new forms of artificial intelligence. This has resulted in behavioural changes that also affect the consumption of cosmetics and skin care products. In its trend forecast for 2024, market research company Mintel identified three global beauty and personal care trends1, which it calls NeuroGlow, Beaut-AI and Sophisticated Simplicity.
NeuroGlow – the connection between mind and body
The NeuroGlow trend promotes a holistic approach to beauty that links emotional well-being and physical appearance. The use of transparent and verifiable ingredients helps meet the requirements of health-conscious consumers.
Beaut-AI – artificial intelligence in cosmetics
Artificial intelligence (AI) is playing a transformative role in the cosmetics sector. It supports product development and inclusivity, and when combined with biotechnology offers opportunities for natural and organic cosmetic brands. Detailed skin type analyses can address specific needs and facilitate the manufacture of personalised cosmetics.
Sophisticated Simplicity – effective, high-quality products
Mintel has determined that consumers are attaching increasing importance to the quality of ingredients and the proven effectiveness of products. This is good news for natural and organic cosmetic brands, says Mintel’s Susanne Krenz: “The use of natural ingredients is associated with an increased sense of security and a gentler impact on skin and hair.” The next step is the premiumisation of products.
Personalisation of products and beauty routines
The three global cosmetic trends identified by Mintel all focus on the personalisation of products and skincare routines. “In the natural and organic cosmetic segment, the concept of personalisation tends to be a niche phenomenon,” says Krenz, summing up. Nevertheless, the Mintel report confirms that the natural and organic cosmetic sector will be able to capitalise on this in future, as environmentally conscious consumers will support companies that use eco-friendly practices and embrace ethical sourcing