Industry trends
Lifestyle & Identity
The natural cosmetics industry is increasingly offering products that are tailored to different phases of life and lifestyles. The focus is on the needs and range of target groups. Tailor-made solutions are being developed that consider the end customer not just as a consumer, but as an individual personality with unique requirements. The aim is to celebrate diversity while offering innovative, needs-based solutions that include people of all genders, cultures and life stages.
Be Community
In a constantly changing world, it is becoming increasingly important for industry players to live transparency and authenticity and thus maintain credibility. The formation of communities plays a key role in this. They build bridges between brands and their customers as well as between brands and retailers. This gives every manufacturer the opportunity to create their own community from the large number of stakeholders along the value chain. Emotional communication is becoming more important than ever in order to make a connection tangible. Strong together!
